Corvette Timeline Tales: 9-27-15 General Motors officially begins using the name “Corvette” for its new sports car
“By the books” the American flag, in its entirety, is not supposed to be used for anything but the American flag, and thus cannot be used as part of a logo or trademark. This “rule of the flag” is pretty much ignored these days, but back in 1952, GM’s lawyers nixed Harley Earl’s first Corvette logo design because Earl wanted to use the American flag. (How cool with THAT have been?!) Instead, Mr. Earl metaphorically used a “red flag” and emblazoned the same fleur-de-lis design he used on the very first car he designed for GM in 1927, the Cadillac La Salle.
