Larry Shinoda was the perfect designer/stylist for GM VP of Styling Bill Mitchell. In the same way that Mitchell fit with Harley Earl, Shinoda clearly understood what Mitchell wanted. As VP of Design, Mitchell’s job was to hold the vision for what he knew would be new and fresh, then lead his designers and stylists to bring his vision into reality. Corvettes were always Mitchell’s pet projects and he was famous for saying, “Don’t get cocky, kid! I design Corvettes around here!” Mitchell’s Corvettes were about design, speed, power, and performance. And for that, he needed a designer/stylist equal to Duntov’s engineering/racing prowess. Larry Shinoda was his man. Read More
Larry Shinoda’s designs were so strong that when his name comes up, it’s almost always first associated with Corvettes. But Larry’s talent for designing fast-looking cars wasn’t limited to Corvettes. I suppose that when you are the go-to-stylist for a legend the likes of Bill Mitchell, you get a few peach projects. In retrospect, what helped make Shinoda’s design work so edgy was his passion for racing. In a sense, Larry’s NHRA Nationals win in ‘55 put him in the same category as 1954 Le Mans racer Zora Arkus-Duntov. As Bill Mitchell used to say, both men had, “gasoline in their veins.” Read More
Perhaps it was “in the stars” that Larry Shinoda was in the right place at the right time. If you strictly look at Shinoda’s resume in 1956, you might ask, “How did this guy get in the front door?” As a young man, the only thing Larry ever graduated from was high school, Army boot camp, and the School of Hard Knocks. Larry put his personal edginess into his Corvette designs and we’re still admiring them. Read More
Our celebration of the life and career of car design legend Larry Shinoda continues with this delightful interview that was originally published in the December 1997 issue of VETTE Magazine. Tom Benford and his wife Liz connected with Shinoda in August of ‘97 at the Corvettes At Carlisle Show, in Carlisle, Pa. Read More
Larry was only 25-years old when after not completing his studies at Art Center School of Design in Los Angeles, he landed his first job with Ford in 1955. A year later, he briefly went to work at Studebaker/Packard, then went to General Motors late in 1956. Larry not only had an impressive portfolio, he had an intuitive sense of styling. If didn’t take long before his talent caught the keen eye of GM’s Bill Mitchell. But it wasn’t just Larry’s skill at wielding a pen and airbrush that helped acquaint him with Mitchell – it was drag racing.
The story goes that one day Shinoda and Mitchell had a chance encounter at a traffic light. Since both men had what Mitchell called, “gasoline in their veins,” neither man needed much goading to initiate a little stoplight grand prix. The light turned green and Larry put a whoop’n Bill, which may have been one of his best career moves. Mitchell drafted Shinoda into his special forces of car design, headquartered deep inside GM’s guarded facilities in a place called, “Studio X.” (sounds like a ‘50s sci-fi b-grade movie, doesn’t it”?) Read More
Dateline: 11.23.11 Harley Earl gave us much more than the Corvette. He could have also been called, “The King of the Razzle-Dazzle!” Three Harley Earl Videos! Yesterday we shared with you a brief overview of the life and career of General Motors’ first chief of design, Harley Earl. When it comes to Corvettes, it’s easy… Read More
It was probably a hot July day in Detroit when William L. “Bill” Mitchell quietly retired from General Motors after 42 years of service! Volumes could be written about this man. Mitchell looms large in the Corvette world Read More