Corvette Timeline Tales: July 1978 – Chevrolet Studio III Chief, Jerry Palmer Sketches Out the Next Generation C4 Corvette

Dateline: 7.17.11
It all begins with a sketch!


Image from the Dave McLellan Archives and the book, “Corvette From the Inside” by Dave McLellan

When the all-new 1984 Corvette first came out, the press and the public went wild. Perhaps it was because of the C3 platform’s 15-year production run – actually, a 20 year run, if you count the basic frame, drive train, and suspension. So, I guess you could say that the Corvette fans were a little hungry for a new Vette. And the rave reviews weren’t  just baseless praise. Corvette fans backed up their praise with CASH, as 51,547 ‘84 Corvettes were sold the first year of C4 production, up from 25,407 from 1982. But if you follow the used Corvette market, early C4 Corvettes are at the bottom of the barrel! That’s bad news if you spent a lot on one when it was new. But if you’re looking for a starter Corvette, it’s an inexpensive way to get into the hobby. But, when the ’84 Vette arrived, it was red hot!

The design process has to start somewhere and that “somewhere” is a humble sketch. Car guys are always doodling and I’m certain that designer Jerry Palmer probably had a few preliminary loose sketches of what he thought the next Corvette should look like. Continue reading “Corvette Timeline Tales: July 1978 – Chevrolet Studio III Chief, Jerry Palmer Sketches Out the Next Generation C4 Corvette”