Vette Videos: 1953 Corvette TV Commercial

Dateline: 8.12.11
It all had to begin somewhere…

Harley Earl was a leader in women's rights in the workplace.

What an OUTRAGEOUS proposal! Take a Chevy sedan chassis and drivetrain, soup up the in-line-six “Stovebolt” engine, and dress it with a sexy lightweight body made of an exotic new material – fiberglass. That’s was GM chief of design, Harley Earl’s idea of an American sports car.

The Stovebolt-Six engine was goosed by adding three Carter one-barrel carbs, a more aggressive solid-lifter cam, increased compression to 8:1, dual valve springs, stronger exhaust valves, and a high-efficiency water pump. The 115-HP Stovebolt six was reborn as the Blue Flame Six and packed a mighty 150-HP @ 4200 rpm and 224 LB/FT or torque. (calm down, calm down) The transmission was the tried-and-true Chevrolet Powerglide automatic with the shifter on the floor.

The Blue Flame Six engine had 150-horsepower, 223-lb/ft or torque, and a redline of 5,000 rpm!

While the fiberglass was exotic for 1953, there was a more practical reason for using the plastic material – COST. Even though finishing the body was more labor intensive, it was no where near the cost of making the huge metal stamps for steel body parts. Chevrolet engineers determined that if the car failed, they would have a minimal financial risk using fiberglass.

1953: A modern American sports car in the new suburbia America!







The first year production run was just 300 cars, available in any color, so long as it was white. All ‘53 Corvettes had red interiors. Another interesting thing about the first Corvettes is that now many of the 300 cars were actually “sold.” Most were given to executives and several celebrities, including actor John Wayne. Like I said in the beginning, it all had to start somewhere. With humble beginnings like this, it’s a modern American automotive miracle that the car ever survive. – Scott

To appreciate the extreme good looks of the 1953 Corvette, you have to look at a typical car of the early '50s, such as this 1953 Dodge Coronet.

PS – Check out our 1953 Corvette art prints HERE.

To check out our 1953 Corvete art prints, click the above image.
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