But it all began somewhere and Mike Waal from Maryland is the man that has stitched together a written chronology of events and fascinating pictorial documentation of what quickly became an annual event. And the future Corvette would become a player in sports car racing.
by Scott Teeters a written for Vette Vues Timeline Tales: December 1, 1958 – V.P. of Design and Styling, Harley Earl retires from GM. Bill...
Dateline: 11.23.11 Harley Earl gave us much more than the Corvette. He could have also been called, “The King of the Razzle-Dazzle!” Three Harley Earl...
Harley Earl is arguably the greatest designer in American automobile history. And not just because of the Corvette. Some of Earl’s classic designs include the Buick Y-Job, the 1928 LaSalle Phantom, the Firebird Series, the Cadillac Cyclone, and others. He was also credited for inventing concepts that are today, simply taken for granted.
Here’s a list of 13 concepts that Harley Earl invented:
1. Founder of the Automobile Design Profession in America
2. Inventor of the Concept car, also know as the Dream Car
3. The introduction of the Annual Styling Model Change
Check out the post for the remaining 10 accomplishments of Harley Earl
On July 3, 1952 Chevrolet management gave the approval to move forward with Harly Earl’s fiberglass sports car concept. Official work orders were issued to build two experimental bodies to be produced using a new material called “fiberglass.”
Harley J. Earl’s accomplishments were staggering. His beautiful concept cars and subtle innovations (such as turn signals and wrap-around glass) that live on today, unnoticed, aren’t nearly as impactful as his greatest legacy, the Corvette. His quote, “The Corvette was a little thing I started.” is one of the all-time great, automotive understatements. Sixty-five years after Earl took his LeSabre concept car to the 1951 Watkins Glen sports car race and was inspired, we are still captivated by Corvettes. That’s one heck-of-a legacy!
But the unkindest insult leveled against the C1 Corvette was that it was a clumsy attempt by Chevrolet to build a “parts bin sports car.” As if to say that Harley Earl, Ed Cole, Maurice Olley, and Mauri Rose slap-dashed together car and presented it as “America’s sports car.” I will dispel this myth once and for all. Although it was Harley Earl that came up with the concept and directed the shape of the first Corvette, it was Chevrolet’s new chief of engineering and soon to become general manager, Ed Cole that was the corporate driving force behind the project. Cole was part of the generation of WW-II era men with a “Let’s get it done, now!” attitude. Cole loved being a corporate rebel. His motto was, “Kick the hell out of the status quo!” Cole liked to “shake things up” so he created his Dream Team to create his Chevrolet sports car.
Larry Shinoda was the perfect designer/stylist for GM VP of Styling Bill Mitchell. In the same way that Mitchell fit with Harley Earl, Shinoda clearly understood what Mitchell wanted. As VP of Design, Mitchell’s job was to hold the vision for what he knew would be new and fresh, then lead his designers and stylists to bring his vision into reality. Corvettes were always Mitchell’s pet projects and he was famous for saying, “Don’t get cocky, kid! I design Corvettes around here!” Mitchell’s Corvettes were about design, speed, power, and performance. And for that, he needed a designer/stylist equal to Duntov’s engineering/racing prowess. Larry Shinoda was his man.
My monthly column in VETTE Magazine, “The Illustrated Corvette Series” is now in its 21st year. I’m in the middle of a series I’m calling, “The Corvette’s Founding Fathers” that covers the careers of Harley Earl, Ed Cole, Bill Mitchell, Zora Arkus Duntov, Larry Shinoda, and Peter Brock. Each of these men played a foundational roll in setting the pattern and personality of the Corvette. Without them, the Corvette might not have survived the 1950s.
In the early days of the Corvette’s existence, GM had an odd relationship with the car. Power-players such as Harley Earl, Ed Cole, and Bill Mitchell went to bat for the struggling sports car many times. And then there was the wild Russian engineer with the funny name, Zora Arkus-Duntov that pushed to make the car a successful racecar. But GM is all about sales and Chevy wasn’t selling many Corvettes. By the end of 1957 Chevy sold 14,446 Corvettes in total from 1953. In 1957 alone, Chevrolet sold 254,331 4-door Bel Air Sedans!
“By the books” the American flag, in its entirety, is not supposed to be used for anything but the American flag, and thus cannot be used as part of a logo or trademark. This “rule of the flag” is pretty much ignored these days, but back in 1952, GM’s lawyers nixed Harley Earl’s first Corvette logo design because Earl wanted to use the American flag. (How cool with THAT have been?!) Instead, Mr. Earl metaphorically used a “red flag” and emblazoned the same fleur-de-lis design he used on the very first car he designed for GM in 1927, the Cadillac La Salle.
Last month we told you about Chevrolet PR-man Myron “Scotty” Scott’s induction into the National Corvette Museum’s Hall of Fame. Mr. Scott was the man responsible for coming up with the name “Corvette” for Harley Earl’s “American sports car” show car concept. The working name for the two-seater had been “Opel.” How uninspiring! (Hey Man! Did you see the new Op?”) Over 300 names were rejected before Myron Scott found the word, “Corvette” in the dictionary. I wonder if a copy of that last is still around?
The first 1963 Corvette Sting Ray, The original American Idol – I call the Corvette the “The American Automotive Horatio Alger Story.” It’s the ultimate automotive rags-to-riches story. You could also call it an automotive Cinderella story. While the C6 has taken more flack than it deserves, it’s good to look back to the very beginning to get a really clear picture of how far the Corvette has come in 60 years. Today, new designs are market researched, but in the ‘50s, it was a seat-of-the-pants approach, driven by men with strong personalities. “Father” of the Corvette, Harley Earl, was the director of GM’s “Art and Color Section.” from 1927 to 1958. His successor, William L. Mitchell picked up the mantle and drove the Corvette where Earl never imagined.
What an OUTRAGEOUS proposal! Take a Chevy sedan chassis and drivetrain, soup up the in-line-six “Stovebolt” engine, and dress it with a sexy lightweight body made of an exotic new material – fiberglass. That’s was GM chief of design, Harley Earl’s idea of an American sports car.
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