My monthly column in VETTE Magazine, “The Illustrated Corvette Series” is now in its 21st year. I’m in the middle of a series I’m calling, “The Corvette’s Founding Fathers” that covers the careers of Harley Earl, Ed Cole, Bill Mitchell, Zora Arkus Duntov, Larry Shinoda, and Peter Brock. Each of these men played a foundational roll in setting the pattern and personality of the Corvette. Without them, the Corvette might not have survived the 1950s. Read More
Search Results for: Harley Earl
Corvette Timeline Tales: June 26, 1958 – A 1958 Corvette becomes the 39,000,000th Chevrolet built!
In the early days of the Corvette’s existence, GM had an odd relationship with the car. Power-players such as Harley Earl, Ed Cole, and Bill Mitchell went to bat for the struggling sports car many times. And then there was the wild Russian engineer with the funny name, Zora Arkus-Duntov that pushed to make the car a successful racecar. But GM is all about sales and Chevy wasn’t selling many Corvettes. By the end of 1957 Chevy sold 14,446 Corvettes in total from 1953. In 1957 alone, Chevrolet sold 254,331 4-door Bel Air Sedans! Read More
Corvette Timeline Tales: 9-27-15 General Motors officially begins using the name “Corvette” for its new sports car
“By the books” the American flag, in its entirety, is not supposed to be used for anything but the American flag, and thus cannot be used as part of a logo or trademark. This “rule of the flag” is pretty much ignored these days, but back in 1952, GM’s lawyers nixed Harley Earl’s first Corvette logo design because Earl wanted to use the American flag. (How cool with THAT have been?!) Instead, Mr. Earl metaphorically used a “red flag” and emblazoned the same fleur-de-lis design he used on the very first car he designed for GM in 1927, the Cadillac La Salle. Read More
9-27-52 – General Motors officially begins using the name “Corvette” for its new sports car
Last month we told you about Chevrolet PR-man Myron “Scotty” Scott’s induction into the National Corvette Museum’s Hall of Fame. Mr. Scott was the man responsible for coming up with the name “Corvette” for Harley Earl’s “American sports car” show car concept. The working name for the two-seater had been “Opel.” How uninspiring! (Hey Man! Did you see the new Op?”) Over 300 names were rejected before Myron Scott found the word, “Corvette” in the dictionary. I wonder if a copy of that last is still around? Read More
1963 Corvette – The First Production Sting Ray
The first 1963 Corvette Sting Ray, The original American Idol – I call the Corvette the “The American Automotive Horatio Alger Story.” It’s the ultimate automotive rags-to-riches story. You could also call it an automotive Cinderella story. While the C6 has taken more flack than it deserves, it’s good to look back to the very beginning to get a really clear picture of how far the Corvette has come in 60 years. Today, new designs are market researched, but in the ‘50s, it was a seat-of-the-pants approach, driven by men with strong personalities. “Father” of the Corvette, Harley Earl, was the director of GM’s “Art and Color Section.” from 1927 to 1958. His successor, William L. Mitchell picked up the mantle and drove the Corvette where Earl never imagined. Read More
Vette Videos: 1953 Corvette TV Commercial
What an OUTRAGEOUS proposal! Take a Chevy sedan chassis and drivetrain, soup up the in-line-six “Stovebolt” engine, and dress it with a sexy lightweight body made of an exotic new material – fiberglass. That’s was GM chief of design, Harley Earl’s idea of an American sports car. Read More
Vette Videos: Building the 1957 Corvette SS Racer Video
After Sebring in ‘57, it was obvious that modified stock Corvettes would never be competitive against the Jaguars and Ferraris. GM’s chief designer, Harley Earl proposed building a “Corvette” based on a D-Type Jaguar with a Corvette engine and a modified body. When Zora heard about the proposal and looked into what would be needed to create such a car, red flags popped up all over the place for the wild Russian. But Earl was no fool, he was a master tactician, and may well have made such an outrageous proposal as a way of pushing Chevrolet towards building their own purpose-built Corvette racer. Read More
Five Key Corvette Players
Five Key Players That Forged the Corvette. I figured out long ago that were it not for Duntov, the Corvette would have been tossed into the trash heap of failed cars like the Corvair and Vega. As I look back into the Corvette’s early days, I see five key players in which the absence of any one of the five, would have doomed the car. Here are my pick for the five key players that forged the Corvette. Harley Earl, Ed Cole, Zora Arkus-Duntov, Bill Mitchell, Larry Shinoda Read More
